We assist your company to sell more and better

In the practice of Marketing and Sales we provide consulting services aimed at increasing the bottom line of our clients in thier efforts to promote and distribute their products and services to the their clients. 

Our objectives are two fold: to increase the efficiency of the investment in marketing and sales efforts and to reduce the costs to serve a client.

The solutions that we offer are as follows:

  International Business Development: 
We are specialist in the development and launching of ventures at international level. Our offices located in the most important countries of the world are a key fortress for the introduction of products and services. Through the services of market study and entrance methods we help our clients to export their products to diversified markets allowing this way to diminish the effect of the economic cycles of the local economies.

  Customer Satisfaction: 
Revision and improvement of the Customer Service processes, the technological support and the human resources applied. This includes increasing the efficiency and  reducing the times the clients wait in the areas of personalized attention and phone, by improving the planning of resources and the technology used in these processes. 

  Market Research: 
Planning and execution of field studies to provide answers to queries of different types that our clients need. This includes concept tests for new products or services, study of current clients' satisfaction or analysis of the competitive environment.

  Cost To Serve: 
A project of Cost To Serve is an ABC (Activity Based Costing) analysis of what a company spends to serve a client. This includes, for example, the visits of sales representatives (considering their hit-rate, that is to say, how many visit they need to close a deal), marketing expenses for the product, credit cost to the client, collection costs, soon payment, distribution cost, etc. Typically a great quantity of clients end up being not profitable, since the operative margin of the product sold doesn't cover the costs to serve them. Our added value resides in recommending strategies to minimize the quantity of non profitable clients, for example, the use of alternative channels, implementation of political of minimum order , differentiation of service levels, and others.

  Strategy and Tactical of Marketing and Sales: 
Strategies and implementation of traditional activities of marketing: definition of objectives, segments, pricing, etc. analysis and recommendations for the introduction of new products, entrance to new markets, marketing and distribution of products or services, branding, bundling, and other marketing tactics and sales.